Community Development and Well-being
Inviting community members to come together to take collective action and find solutions to common
economic, social, environmental and cultural problems. Small initiatives at grassroots level often evolve into
large-scale projects involving the broader community.
Optimum Available Resources Management
Enabling the maximum economic, environmental and social benefits from the limited available resources while
maintaining or enhancing the ecological support functions of the same resources.
Proactive Farming Systems
Developing farmers as businessmen – proactively investing in an approach to farming that is both effective and
efficient by improving overall productivity, increasing profitability, ensuring sustainability and guaranteeing
ethical working conditions as well as an equitable distribution of the results of production.
Convergence for Value Addition
Innovating to enhance livelihoods and embed sustainability within the farming system.